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The Business of Enterprise AI
Channel

Agentic Commerce

Think of agentic commerce as your own personal shopper — AI systems that operate autonomously to discover, evaluate and transact on the behalf of individuals and organizations. No need to browse, compare and go through the check-out process. Now, users set goals and agents handle the rest.

Featured Reading

Editorial
Article
Customer Experience
Redefining Customer Loyalty in the Age of AI
Customer loyalty has moved beyond points. Now brands must use AI to deliver relevance without crossing the line into creepy.
Feature
Article
AI Ethics Law Risk
Human-in-the-Loop Isn’t Optional in Agentic AI
AI agents can do more work, but humans still own the judgment. Here’s how to design HITL without creating new bottlenecks.
Editorial
Article
AI Ethics Law Risk
AI Adoption Surges, But It Has A Scaling Problem In the Enterprise
AI can speed up software testing, but it can’t replace human judgment. Here’s why quality teams still need people in the loop.
Editorial
Article
AI Ethics Law Risk
Silent Decision Drift: How Hidden Algorithms Rewrite Enterprise Power
Silent decision drift happens when AI moves from helper to hidden authority. Here’s why leaders need to catch it before it hardens into control.
News
Article
AI News
Anthropic Releases Claude Opus 4.8 With Coding, Agentic AI Upgrades
Claude Opus 4.8 is now available with stronger coding performance, improved honesty, effort controls and new agentic workflow features.

Why Does Agentic Commerce Matter?

In an agent-driven economy, businesses don't optimize for human attention. They optimize for machine selection. This shift changes everything: 

  • How brands compete
  • How pricing works
  • How contracts are negotiated
  • How marketplaces operate
  • How trust is established

This channel tracks the technologies, market shifts, challenges and governance frameworks shaping commerce in ever-evolving world of AI. 

Getting Started With Agentic Commerce

Editorial
Article
Ecommerce
AI Shopping Is Here — Here's What Retailers Can Do About It
Editorial
Article
Customer Experience
Are You Ready for Agentic AI Shoppers as Customers?
Editorial
Article
Customer Experience
Why AI Agents Are the New Power Players in Online Shopping and Loyalty
Editorial
Article
Digital Marketing
Marketing in the Age of the Open Agentic Web: What It Takes to Win
Editorial
Article
Ecommerce
Reimagining Ecommerce with AI: Fast Transactions, Fun Interactions
Editorial
Article
Ecommerce
7 AI in Ecommerce Trends Marketers Should Consider

Getting Started With Agentic Commerce

Editorial
Article
Ecommerce
AI Shopping Is Here — Here's What Retailers Can Do About It
Editorial
Article
Customer Experience
Are You Ready for Agentic AI Shoppers as Customers?
Editorial
Article
Customer Experience
Why AI Agents Are the New Power Players in Online Shopping and Loyalty
Editorial
Article
Digital Marketing
Marketing in the Age of the Open Agentic Web: What It Takes to Win
Editorial
Article
Ecommerce
Reimagining Ecommerce with AI: Fast Transactions, Fun Interactions
Editorial
Article
Ecommerce
7 AI in Ecommerce Trends Marketers Should Consider

Getting Started With Agentic Commerce

Editorial
Article
Ecommerce
AI Shopping Is Here — Here's What Retailers Can Do About It
Editorial
Article
Customer Experience
Are You Ready for Agentic AI Shoppers as Customers?
Editorial
Article
Customer Experience
Why AI Agents Are the New Power Players in Online Shopping and Loyalty
Editorial
Article
Digital Marketing
Marketing in the Age of the Open Agentic Web: What It Takes to Win
Editorial
Article
Ecommerce
Reimagining Ecommerce with AI: Fast Transactions, Fun Interactions
Editorial
Article
Ecommerce
7 AI in Ecommerce Trends Marketers Should Consider
Learning Opportunities
Webinar
Darts
Jun
3
From AI Investment to CX Results: What Enterprise Leaders Need to Know
Move beyond experiments. See how top enterprises scale AI for CX results.
Register
Webinar
Stability
Jun
4
Content Strategy Leaders Live: Managing Risk, Compliance & AI in Financial Services
Learn how financial services leaders are modernizing content systems without disrupting trust, compliance or experience.
Register
Webinar
Rocket Science
Jun
16
From Legacy to Launch-Ready: How Gainbridge Made Its Website a Marketing-Led Growth Engine
Join in to learn how a D2C annuity brand gave marketing full website ownership — without slowing down or risking compliance.
Register
Webinar
Leadership and survival
On demand
Content Strategy Leaders Live: Managing Scale, Safety & AI in Manufacturing
How manufacturing leaders update content systems to handle product complexity and scale while integrating AI safely.
Watch Now
Webinar
Senior CX operators share the framework they use to decide where AI drives retention and where automation backfires.
On demand
AI With Intent: How CX Leaders Decide Where Automation Belongs (And Where It Doesn't)
Senior CX leaders from REI & Hyatt reveal their framework for using AI to boost retention.
Watch Now
Webinar
Roadmap
On demand
From Content Sprawl to Competitive Advantage: A Knowledge Operations Roadmap
How automation, AI and a centralized content platform turn knowledge fragmentation into a scalable competitive advantage.
Watch Now
Webinar
Darts
Jun
3
From AI Investment to CX Results: What Enterprise Leaders Need to Know
Move beyond experiments. See how top enterprises scale AI for CX results.
Register
Webinar
Stability
Jun
4
Content Strategy Leaders Live: Managing Risk, Compliance & AI in Financial Services
Learn how financial services leaders are modernizing content systems without disrupting trust, compliance or experience.
Register
Webinar
Rocket Science
Jun
16
From Legacy to Launch-Ready: How Gainbridge Made Its Website a Marketing-Led Growth Engine
Join in to learn how a D2C annuity brand gave marketing full website ownership — without slowing down or risking compliance.
Register

Featured Research Report

The AI Transformation 100: Concrete Ideas for Fixing How We Work
100+ enterprise leaders, technologists and researchers share practical strategies for moving AI from experimentation to sustained operational impact
Developed by Glean and the Work AI Institute, this report brings together ideas from leaders who are deploying AI in production environments, refining governance models and learning what actually scales.
The AI Transformation 100: 100 Concrete Ideas for Fixing How We Work

People Covering Agentic Commerce

Tristan Barnum is the chief marketing officer and head of AI innovation at Wildfire Systems, a customer loyalty and rewards...
Tristan BarnumTristan Barnum is the chief marketing officer and head of AI innovation at Wildfire Systems, a customer loyalty and rewards...
Nathan is an award-winning journalist and documentary filmmaker with more than two decades of experience writing about business technology issues,...
Nathan EddyNathan is an award-winning journalist and documentary filmmaker with more than two decades of experience writing about business technology issues,...
Chris Sheehan is the SVP and GM of strategic accounts at Applause, a testing and digital quality company based in Framingham. Sheehan...
Chris SheehanChris Sheehan is the SVP and GM of strategic accounts at Applause, a testing and digital quality company based in Framingham. Sheehan...
Paul Malott is the CEO of Automations24 and a doctoral researcher focused on AI-native operating systems, decision architecture and Digital Resource...
Paul MalottPaul Malott is the CEO of Automations24 and a doctoral researcher focused on AI-native operating systems, decision architecture and Digital Resource...
Michelle Hawley is a writer, editor and content strategist based in Pennsylvania. She currently serves as Editorial Director at Simpler Media...
Michelle HawleyMichelle Hawley is a writer, editor and content strategist based in Pennsylvania. She currently serves as Editorial Director at Simpler Media...
Greg is a best-selling author, speaker, and entrepreneur. He has worked with some of the world’s leading organizations on customer...
Greg Kihlstrom, 2025 Contributor of the YearGreg is a best-selling author, speaker, and entrepreneur. He has worked with some of the world’s leading organizations on customer...
Featured Research
Featured research
Research Report
The AI Transformation 100: Concrete Ideas for Fixing How We Work
100+ enterprise leaders, technologists and researchers share practical strategies for moving AI from experimentation to sustained operational impact
Featured research
White Paper
The Path to AI ROI: What CIOs Are Doing Differently
100+ IT leaders and professionals in the United States share insights on how to use AI to drive operational efficiency, business growth and competitive advantage
Featured research
Research Report
Mind The Agentic Action Gap: Stop Losing Money With AI Agents
Only 15% achieve real AI ROI — is your enterprise closing the action gap?
Featured research
Research Report
What Will Humans In The Loop Do?
A primer for the future of humans in the loop working with AI agents.
Featured research
White Paper
Why Enterprise AI Fails at Scale
A data readiness framework for leaders preparing generative and agentic AI for real-world autonomy
Featured research
Research Report
Designing AI-First Systems for Customer Access
What conversational AI reveals about orchestration, workflow redesign and execution at scale
Featured research
Research Report
Power Personalized CX with AI That Remembers What Customers Don’t Want to Repeat
What high-scale AI systems reveal about context, orchestration and why most AI fails between experimentation and execution.
Featured research
eBook
The Hidden Impact of AI in the Contact Center
AI’s biggest impact isn’t always flashy—it’s the smarter, quieter stuff that actually moves the needle.
Featured research
eBook
From Reactive to Ready: Scaling Contact Center Ops with WFM That Works
When customer demand shifts by the minute, your workforce strategy needs more than spreadsheets and guesswork it needs agile, AI-powered WFM built for digital service.
Featured research
Research Report
Unlocking the Potential of Artificial Intelligence in Digital Customer Experience
Insights and Trends from Organizational Adoption
Featured research
Research Report
Artificial Intelligence and The Digital Workplace: Altering the Future of Work
Nearly 1,400 executives give us their thoughts on AI, machine learning and new generative AI tools